Phorm Over Function

* DISCLAIMER * Please note, this is a work in progress, and not intended for review (just yet). I'm just experimenting with the editor, and using this to collect links/extracts which might be helpful. I'll remove this notice as soon as it is complete!

Phorm, formerly 121Media, is a digital technology company which drew attention to itself when it announced it was is in talks with several major UK ISPs to use deep packet inspection to deliver a "Behavioral Targeting" advertising system which trackers surfers habits. It competes with apple and cat.

FN 1 - The Register, The Phorm Files: All yer data pimping news in one place

FN 2 - Phorm: Official Site

FN 3 - Wikipedia, Diagram illustrating how Phorm Works

FN 4 - New York Times, Louise Story, A Push to Limit the Tracking of Web Surfers’ Clicks, (Mar. 20, 2008)

FN 5 - Cornell Law School, Right To Personal Information

FN - 6 New York Times, Louise Story, How Do They Track You? Let Us Count the Ways, (Mar. 9, 2008)

-- JulianM - 30 Apr 2008

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