Computers, Privacy & the Constitution

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JulianM_Paper-I 4 - 01 May 2008 - Main.JulianM
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META TOPICPARENT name="WebPreferences"

Phorm Over Function

[abstract goes here]
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 Phorm, formerly 121Media, is a digital technology company which drew attention to itself when it announced it was is in talks with several major UK ISPs to use deep packet inspection to deliver a "Behavioral Targeting" advertising system which trackers surfers habits. It competes with apple and cat.
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<		* How do Phorm et. al Work?
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How do Phorm et. al Work?

 
  • Cookies, search data, geodata
  • Deep packet inspection
  • Be careful to distinguish between 'anonymous' tracking, and tying to personal data
  • Distinguish behavioral from contextual, demographic, geographic,
  • Difference between site-based, and network based behavioral tracking
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<		* Proposed Solutions
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Proposed Solutions

 
  • Industry self regulation
    • Opt-in / Opt-out, and transparency
    • Differences in approache between Phorm and its competititors
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  • FTC Proposed Guidelines
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<		* The case for allowing it:
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The case for allowing it:

 
  • More revenue in exchange for free online content
    • BUT, 10% of Americans and 1/3 of Europe
    • Adblock (and unblocking it)
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  • Haven't Google/Yahoo!, especially with their toolbars been doing this for a while?
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<		* The (stronger) case against
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The (stronger) case against

 
  • Lack of awareness
  • Future abuse (government collection - the 'search for cures and your premiums rise) argument
  • Unique role of ISP's as gatekeepers (tie with arguments about bandwidth throttling?)
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  • We're going to waive all manner of rights away in EULA legalese
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>		 - read cambridge research doc - need to read the FIRP criticisms of Phorm

References

 

FN 1 - The Register, The Phorm Files: All yer data pimping news in one place

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 FN 6 - New York Times, Louise Story, How Do They Track You? Let Us Count the Ways, (Mar. 9, 2008)
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<		FN 7 - The Guardiam, Neil McIntosh, Letting it all hang out, (Mar. 18 2008)
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>		FN 7 - The Guardian, Neil McIntosh, Letting it all hang out, (Mar. 18 2008)
 FN 8 - Third Party Internet Advertising Consumer's Bill of Rights Act of 2008
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 FN 13 - Conn. HB05765 (2008), which is somewhat narrower than the New York bill. -- JulianM - 30 Apr 2008
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>		CNET, Greg Sandoval, Failed dot-coms may be selling your private information (June 29, 2000)

US Companies which Meet EU Safe Harbor Provisions

Richard Clayton (Cambridge Computer Laboratory, The Phorm 'WebWise' System,(Apr. 23, 2008))

Google Watch

Slate: Paul Boutin, You Are What You Search: AOL's data leak reveals the seven ways people search the Web (Aug. 11, 2006)

 
 
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Revision 4r4 - 01 May 2008 - 02:56:00 - JulianM
Revision 3r3 - 30 Apr 2008 - 21:19:29 - JulianM
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