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JulianM_Paper-I 4 - 01 May 2008 - Main.JulianM
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Phorm Over Function
[abstract goes here] | | | Phorm, formerly 121Media, is a digital technology company which drew attention to itself when it announced it was is in talks with several major UK ISPs to use deep packet inspection to deliver a "Behavioral Targeting" advertising system which trackers surfers habits. It competes with apple and cat. | |
<
< | * How do Phorm et. al Work? | >
> |
How do Phorm et. al Work? | | |
- Cookies, search data, geodata
- Deep packet inspection
- Be careful to distinguish between 'anonymous' tracking, and tying to personal data
- Distinguish behavioral from contextual, demographic, geographic,
- Difference between site-based, and network based behavioral tracking
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<
< | * Proposed Solutions | >
> | Proposed Solutions | | |
- Industry self regulation
- Opt-in / Opt-out, and transparency
- Differences in approache between Phorm and its competititors
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<
< | * The case for allowing it: | >
> | The case for allowing it: | | |
- More revenue in exchange for free online content
- BUT, 10% of Americans and 1/3 of Europe
- Adblock (and unblocking it)
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- Haven't Google/Yahoo!, especially with their toolbars been doing this for a while?
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<
< | * The (stronger) case against | >
> | The (stronger) case against | | |
- Lack of awareness
- Future abuse (government collection - the 'search for cures and your premiums rise) argument
- Unique role of ISP's as gatekeepers (tie with arguments about bandwidth throttling?)
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- We're going to waive all manner of rights away in EULA legalese
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>
> | - read cambridge research doc
- need to read the FIRP criticisms of Phorm
References | | |
FN 1 - The Register, The Phorm Files: All yer data pimping news in one place | | | FN 6 - New York Times, Louise Story, How Do They Track You? Let Us Count the Ways, (Mar. 9, 2008) | |
<
< | FN 7 - The Guardiam, Neil McIntosh, Letting it all hang out, (Mar. 18 2008) | >
> | FN 7 - The Guardian, Neil McIntosh, Letting it all hang out, (Mar. 18 2008) | | | FN 8 - Third Party Internet Advertising Consumer's Bill of Rights Act of 2008 | | | FN 13 - Conn. HB05765 (2008), which is somewhat narrower than the New York bill.
-- JulianM - 30 Apr 2008 | |
>
> | CNET, Greg Sandoval, Failed dot-coms may be selling your private information (June 29, 2000)
US Companies which Meet EU Safe Harbor Provisions
Richard Clayton (Cambridge Computer Laboratory, The Phorm 'WebWise' System,(Apr. 23, 2008))
Google Watch
Slate: Paul Boutin, You Are What You Search: AOL's data leak reveals the seven ways people search the Web (Aug. 11, 2006) | | | |
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JulianM_Paper-I 3 - 30 Apr 2008 - Main.JulianM
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| META TOPICPARENT | name="WebPreferences" |
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Phorm Over Function
[abstract goes here] | | |
- Cookies, search data, geodata
- Deep packet inspection
- Be careful to distinguish between 'anonymous' tracking, and tying to personal data
| |
<
< |
- Distinguish behavioural from contextual, demographic, geogrphic,
- Diferrence between site-based, and network based behavioural tracking
| >
> |
- Distinguish behavioral from contextual, demographic, geographic,
- Difference between site-based, and network based behavioral tracking
| | | * Proposed Solutions
- Industry self regulation
- Opt-in / Opt-out, and transparency
| |
<
< |
-
- Differences in approache between Phorm and its competitiors
| >
> |
-
- Differences in approache between Phorm and its competititors
| | | | |
<
< | * Supported by microsoft, probably as a dig against Google (but potential acquistion of yahoo?) | >
> | * Supported by microsoft, probably as a dig against Google (but potential acquisition of yahoo?) | | | | | |
- Benefits from recommendation systems like Amazon and NetFlix?
- Consumer outrage curtails the worst abuses, e.g. Facebook Beacon
- Classic should the law follow or lead technology problem
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>
> |
- Haven't Google/Yahoo!, especially with their toolbars been doing this for a while?
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* The (stronger) case against |
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JulianM_Paper-I 2 - 30 Apr 2008 - Main.JulianM
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| META TOPICPARENT | name="WebPreferences" |
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Phorm Over Function
[abstract goes here]
* DISCLAIMER * Please note, this is a work in progress, and not intended for review (just yet). I'm just experimenting with the editor, and using this to collect links/extracts which might be helpful. I'll remove this notice as soon as it is complete! | |
>
> | Theme: Whether Industry Self Regulation, or Proposed Rules akin to the New York Bill are more appropriate | | | Phorm, formerly 121Media, is a digital technology company which drew attention to itself when it announced it was is in talks with several major UK ISPs to use deep packet inspection to deliver a "Behavioral Targeting" advertising system which trackers surfers habits. It competes with apple and cat. | |
>
> | * How do Phorm et. al Work?
- Cookies, search data, geodata
- Deep packet inspection
- Be careful to distinguish between 'anonymous' tracking, and tying to personal data
- Distinguish behavioural from contextual, demographic, geogrphic,
- Diferrence between site-based, and network based behavioural tracking
* Proposed Solutions
- Industry self regulation
- Opt-in / Opt-out, and transparency
- Differences in approache between Phorm and its competitiors
- New York Bill * Supported by microsoft, probably as a dig against Google (but potential acquistion of yahoo?)
- FTC Proposed Guidelines
* The case for allowing it:
- More revenue in exchange for free online content
- BUT, 10% of Americans and 1/3 of Europe
- Adblock (and unblocking it)
- Contextual v Behavioural advertising systems
- Benefits from recommendation systems like Amazon and NetFlix?
- Consumer outrage curtails the worst abuses, e.g. Facebook Beacon
- Classic should the law follow or lead technology problem
* The (stronger) case against
- Lack of awareness
- Future abuse (government collection - the 'search for cures and your premiums rise) argument
- Unique role of ISP's as gatekeepers (tie with arguments about bandwidth throttling?)
- Privacy statements change overnight; bust companies whose sole assets are customer data
- aggregation compounds these problems, no way to notify consumer ex post
- This data can't be that much more useful for just targeted ads, can it? Temptation to expand uses
- Self regulation doesn't reach wide enough - NAI covers less than 25% of advertisers
- See criticism from Cambridge Researcher
- Distinguishing between 'anonymous', personal, and sensitive data
- We're going to waive all manner of rights away in EULA legalese
| | | FN 1 - The Register, The Phorm Files: All yer data pimping news in one place
FN 2 - Phorm: Official Site | | | FN 5 - Cornell Law School, Right To Personal Information | |
<
< | FN - 6 New York Times, Louise Story, How Do They Track You? Let Us Count the Ways, (Mar. 9, 2008) | >
> | FN 6 - New York Times, Louise Story, How Do They Track You? Let Us Count the Ways, (Mar. 9, 2008)
FN 7 - The Guardiam, Neil McIntosh, Letting it all hang out, (Mar. 18 2008)
FN 8 - Third Party Internet Advertising Consumer's Bill of Rights Act of 2008
FN 9 - Blog, James Edwards, Unblocking Adblock (Feb. 5, 2008)
FN 10 - Blog, Tim Tobin (Partner at Proskauer Rose), Privacy Law Blog, Consumer Advocates Target Online Behavioral Advertising: Broad Regulation Threatens to Impede Delivery of Relevant Advertising and Business Models for Free Online Content (Mar. 27, 2008)
FN 11 - Text of the Dec 2007 FTC Statement
FN 12 - Law.com, David Bender (Senior Privacy Counsel and DLA Piper), Do Behavioral Ads Endanger Your Privacy?, (Apr. 2, 2008) | | | | |
>
> | FN 13 - Conn. HB05765 (2008), which is somewhat narrower than the New York bill. | | | -- JulianM - 30 Apr 2008 |
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JulianM_Paper-I 1 - 30 Apr 2008 - Main.JulianM
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| META TOPICPARENT | name="WebPreferences" |
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Phorm Over Function
[abstract goes here]
* DISCLAIMER * Please note, this is a work in progress, and not intended for review (just yet). I'm just experimenting with the editor, and using this to collect links/extracts which might be helpful. I'll remove this notice as soon as it is complete!
Phorm, formerly 121Media, is a digital technology company which drew attention to itself when it announced it was is in talks with several major UK ISPs to use deep packet inspection to deliver a "Behavioral Targeting" advertising system which trackers surfers habits. It competes with apple and cat.
FN 1 - The Register, The Phorm Files: All yer data pimping news in one place
FN 2 - Phorm: Official Site
FN 3 - Wikipedia, Diagram illustrating how Phorm Works
FN 4 - New York Times, Louise Story, A Push to Limit the Tracking of Web Surfers’ Clicks, (Mar. 20, 2008)
FN 5 - Cornell Law School, Right To Personal Information
FN - 6 New York Times, Louise Story, How Do They Track You? Let Us Count the Ways, (Mar. 9, 2008)
-- JulianM - 30 Apr 2008
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| Revision 5 | r5 - 01 May 2008 - 04:21:02 - JulianM |
| Revision 4 | r4 - 01 May 2008 - 02:56:00 - JulianM |
| Revision 3 | r3 - 30 Apr 2008 - 21:19:29 - JulianM |
| Revision 2 | r2 - 30 Apr 2008 - 16:24:50 - JulianM |
| Revision 1 | r1 - 30 Apr 2008 - 04:45:12 - JulianM |
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