Health Insurance and the Net

Individuals are risk averse. We buy insurance to mitigate our personal risks. One of the most important expenses in an individual's budget, whether it be out of pocket or as an employment benefit, is health care insurance. With health care costs rising, estimates place the the total amount spent on health care in the United States to reach 20% of GDP by 2017 (See NCHC Report), the importance of health insurance is rapidly increasing.