Computers, Privacy & the Constitution

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RobertWatkins_SecondPaper 4 - 29 Apr 2008 - Main.RobertW
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-- RobertW - 28 Apr 2008
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  Many believe advertisement bombardment in media will grow to annoy society to a point that evasive measures taken by audiences will end advertising altogether. The truth, however, is that as long as product manufacturers are willing to invest money to get their products in front of new eyes, advertising in media will remain. This is not to say that advertising is needed to have any content at all, but instead, to make the point that there will never e a shortage of content to put these advertising dollars to use. The only thing that will change is the meaning of the advertisement to all parties but the product manufacturer. Product manufacturers of yore concentrated on producing a good product, hoping for endorsement by a content provider that attracted many eyes. The power has now switched to the product manufacturer, as his advertising dollars are valued by any content provider that can get them in order to eventually produce and get those eyes. A more interesting change has happened among consumers for whom the role of the ad is changing from simply a device to inform the consumer of new/useful/ products to consider, to a necessary consequence of receiving content. These changes will solidify the place of advertising in our media.


Revision 4r4 - 29 Apr 2008 - 14:35:24 - RobertW
Revision 3r3 - 29 Apr 2008 - 06:17:29 - RobertW
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