Excellent point regarding the danger of elevating market efficiency from mere instrumentality for the pursuit of human happiness to an end in itself, Ted.

This is somewhat off-topic, but anyone who wants proof that we're heading towards a society that treats human beings as fully-modeled consumers on whom products can be 'pushed' with predictable results need only read this article in today's New York Times.

-- AndreiVoinigescu - 02 Jun 2009