Nona, the link expired. What was the ad for?

-- JessicaCohen - 05 Mar 2010

http://sfbay.craigslist.org/sfc/clt/1616836329.html by way of Rebecca Lesnick's facebook page

-- NonaFarahnik - 05 Mar 2010

"In order to capitalize mortgage securities, expected future earnings and corporate debts, Wall Street elites must first capitalize on our personal insecurities. They make their exploits appear necessary, natural, even laudable. This is quite a feat, since in those moments when we suspend our faith in the financial sector and candidly examine its performance, we generally judge Wall Street’s behavior to be avaricious and destabilizing, immoral and imprudent. At the best of times, Wall Street provides white noise amidst entrepreneurs’ and workers’ attempts to actualize their ambitions and projects. We are still learning what happens at the worst of times.

The myth of the financial sector goes something like this: only men and women equipped with the highest intelligence, the will to work death-defying hours and the most advanced technology can be entrusted with the sacred and mysterious task of ensuring the growth of the economy. Using complicated financial instruments, these elites (a) spread the risks involved in different ventures and (b) discipline firms to minimize costs—thus guaranteeing the best investments are extended sufficient credit. According to this myth, Wall Street is the economy’s private nutritionist, advising and assisting only the most motivated firms—and these fitter firms will provide jobs and pave the path to national prosperity. If the rest of us do not understand exactly why trading credit derivatives and commodity futures would achieve all this, this is because we are not as smart as the people working on Wall Street. Even Wall Street elites are happy to admit that they do not really know how the system works; such admissions only testify to the immensity of their noble task..."

-- GloverWright - 4 March 2010

This article anticipates our class discussion of the Leff piece. Saks Fifth Avenue's new ad campaign uses "wit and whimsy" to get customers back into their stores. After all, customers can still have "fun" during "serious times."

FOR EXAMPLE, although the average customer can no longer afford to buy both a new tunic and a matching belt, Saks "wittily" and "whimsically" suggests the customer buy the tunic and use her husband's "old tie" as a belt. Lovely!

-- KalliopeKefallinos - 03 Mar 2010