In 1928 William Van Alen designed one of the most consciously branded and yet most successful skyscrapers in the world. His Chrysler Building is adorned with gargoyles and flairs that were designed to mimic the hood ornaments and radiator caps of Chrysler cars in order to link the building to, and please, Walter Chrysler and his company. Similarly, Lever House and the Seagram Building, which form the nexus of urban skyscraper modernism, were daring when they were built and have turned out to be important and much imitated turning points in 20th century architecture. However, by the same token, Phillip Johnson's tacky Chippendale armoire/skyscraper that he built to similarly show off the puissance of AT&T is not nearly as important or successful, and, thankfully, has not had the same kind of impact.