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ChristopherWlach-SecondPaper 4 - 06 Apr 2008 - Main.ChristopherWlach
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Feel free to rip to shreds review. | |
< < | Gold Records | > > | Gold Records and Musical Success | | -- By ChristopherWlach - 30 Mar 2008 | | II. The Program Promotes a Model of the Musically Successful Record as a Monetarily Successful Record. | |
< < | Technically, Gold status simply indicates that more than 500,000 units of a record have been shipped for sale. This status, however, often connotes musical success—which I use to mean that a large quantity of people actually enjoyed the music on the record. # This connotation likely stems from the historic correlation between record sales and musical success. Before the advent of widespread file-sharing online, purchasing music was one of the few ways that people could regularly listen to a record. High sales were thus a relatively reliable indication that many people had enjoyed the music. The RIAA also markets the Gold award as more than merely a sales award. It declares on its website: “Spanning over 40 years, the GoldŽ, PlatinumŽ, Multi-Platinum™ and now DiamondŽ award programs are the longest-running objective measure of achievement for sound recordings in the United States, and provide an unmatched historical perspective on the success of countless recording artists.” The Program thus promotes a model of the musically successful record as a monetarily successful record. | > > | Technically, Gold status simply indicates that more than 500,000 units of a record have shipped for sale. This status, however, often connotes musical success, which I use to mean that a large quantity of people actually enjoyed the music on the record. # This connotation likely stems from the historic correlation between record sales and musical success. Before the advent of widespread file-sharing online, purchasing music was one of the few ways that people could regularly listen to a record. High sales were thus a relatively reliable indication that many people had enjoyed the music. The RIAA also markets the Gold award as more than merely a sales award. It declares on its website: “Spanning over 40 years, the GoldŽ, PlatinumŽ, Multi-Platinum™ and now DiamondŽ award programs are the longest-running objective measure of achievement for sound recordings in the United States, and provide an unmatched historical perspective on the success of countless recording artists.” The Program thus promotes a model of the musically successful record as a monetarily successful record. | | III. The Current Criteria for Gold Status Ensures That Gold Status Is Limited to Records That Fit This Model. | | V. Conclusion: If the Criteria for Gold Status Do Not Change, the Program Will Be Unable to Maintain Its Model of Musical Success as Monetary Success. | |
< < | The Gold award's focus on the monetary success of a record is hardly surprising. After all, the RIAA represents companies engaged in the business of selling music. However, as the link between monetary success and musical success becomes more tenuous, the Program will no longer be able to maintain its model of the musically successful record without significant change. | > > | The Gold award's focus on the monetary success of a record is hardly surprising. After all, the RIAA represents companies engaged in the business of selling music. However, as the link between monetary success and musical success becomes more tenuous, the Program will no longer be able to maintain its model of the musically successful record without significant changes. | | _________ |
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