Law in Contemporary Society

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ChristopherWlach-SecondPaper 9 - 12 Apr 2008 - Main.ChristopherWlach
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I. Introduction: The Gold and Platinum Records Program

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<		In 1958 the Recording Industry Association of America (the “RIAA”), the trade group for the U.S. recording industry, instituted the Gold and Platinum Records Program (the “Program”). The Program issues awards to records with high domestic sales. Provided the record meets certain qualifying criteria, a record with 500,000 sales is awarded “Gold” status. Other awards are available for records with higher sales: “Platinum” (more than one million sales), “Multi-Platinum” (one million to ten million sales), and “Diamond” (more than ten million sales). * Although “Gold Records” had been awarded in popular music before the Program, the Program standardized the Gold Record as a sales award. The RIAA has even registered GOLD and PLATINUM as service marks.
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>		In 1958 the Recording Industry Association of America (the “RIAA”), the trade group for the U.S. recording industry, instituted the Gold and Platinum Records Program (the “Program”). The Program issues awards to records with high domestic sales. Provided the record meets certain qualifying criteria, a record with 500,000 sales is awarded “Gold” status. Other awards are available for records with higher sales: “Platinum” (more than one million sales), “Multi-Platinum” (one million to ten million sales), and “Diamond” (more than ten million sales). * Although “Gold Records” had been awarded in popular music before the Program, the Program standardized the Gold record as a sales award. The RIAA has even registered GOLD and PLATINUM as service marks.
 

II. The Program Promotes a Model of the Musically Successful Record as a Monetarily Successful Record.


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