Hi, this is an interesting discussion. As Rumbidzai rightly pointed out, I think cultural norms are strongly incorporated into the "etiquette" in new media communications. In Korea, it is seen as "rude" or "abrupt" if you do not use emoticons like smiley faces when you send an e-mail/text to your boss. On the other hand, in America, when sending a professional e-mail/text, it is inappropriate to add emoticons. I think this has a lot to do with the working/company hierarchy cultures. Korean companies have a stronger emphasis on strict hierarchy and respect for the people with seniority. Therefore, when people are communicating with their bosses, it is more important to show that you have respect and liking for the boss than to present yourself as a professional.