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JuliaS-SecondPaper 6 - 31 Mar 2008 - Main.JuliaS
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Title | | | As our technological capabilities expanded, enabling us record and transmit our activities with ease, the classical model of production and wealth-generation gives way to a new model - a model of nearly limitless consumption, where all things have economic value. Suddenly, the mundane activities of daily life become a value-generating, consumable product, by virtue of the simple fact that they are watchable; reality itself becomes an economic good.
Division Between Labor and Leisure | |
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< | On MTV's My Super Sweet 16 viewers are invited to watch wealthy teen girls as they plan extravagant parties. The girls don't hesitant to admit that they need to out-do their friends and impress their guest, the more ostentatious the better. It is tempting deem this behavior as conspicuous and unproductive consumption - and generally it would be - but in the new, post-industrial media economy, it becomes something different. These young girls aren't simply buying expensive goods, they are being filmed buying expensive goods, and by doing so, they are actually, in a way, producing. Activity that was once purely consumptive is here transformed into a product, to be sold to advertisers and consumed by the MTV audience. | >
> | On MTV's My Super Sweet 16 viewers are invited to watch wealthy teen girls as they plan extravagant parties. The girls don't hesitate to admit that they need to out-do their friends and impress their guests, the more ostentatious the better. It is tempting deem this behavior as conspicuous and unproductive consumption - and generally it would be - but in the new, post-industrial media economy, it becomes something different. These young girls aren't simply buying expensive goods, they are being filmed buying expensive goods, and by doing so, they are actually, in a way, producing. Activity that was once purely consumptive is here transformed into a product, to be sold to advertisers and consumed by the MTV audience. | | | |
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| Revision 6 | r6 - 31 Mar 2008 - 23:32:06 - JuliaS |
| Revision 5 | r5 - 31 Mar 2008 - 01:30:27 - JuliaS |
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