This is a classic example of pricing to create a market for something. I don't think this was bought because it doesn't tell time, it was bought because it costs 300K. This reminds me of a story someone told me about when they lived near Lake Geneva, a popular summer destination for Arab oil tycoons and their families. The jewelry shops in the area would add an extra zero to the price of every item because the value to the people shopping was determined by the price, not the look. This may be exaggerated by something cultural, but I couldnt help but think about it.

-- AndrewWolstan - 26 Apr 2008