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AndoYSecondPaper 10 - 12 Jan 2010 - Main.AndoY
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| | | As a whole, I think you are right that it is hard for newspapers to avoid being commoditized.
But wouldn't "people's personal preference" play a role in this commoditizing dynamic? (For example, even though it is slower in speed, I perfer newspapers than internet provided information since I can think more deeply when I read newspapers.)It is true that newspapers have their own values which are unique and un-substitutable. And people who like that kind of uniqueness certainly do exist.
Therefore, even though I might know how, but if the newspaper companies are able to find a way to maintain this "uniqueness" and make the most of it by distinguishing themselves from the upcoming new technologies, wouldn't they be able to avoid being "commoditized"?
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Keeryong,
Thank you for your comment.
Newspaper took advantage of inefficiency of distributing information in the old days. However, content of newspaper is available for free on Google. As a business, I would not see any reason to long newspaper stocks since it is not clear how newspaper industry will create additional revenue and profit at this point. Here, I am not saying that the industry is dying, newspaper industry will survive. However, they will lose advertising and subscription revenue they used to enjoy. As you mentioned, personalization and customized content should be way to go, however, it seems only a defensive measure.
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| Revision 10 | r10 - 12 Jan 2010 - 05:54:22 - AndoY |
| Revision 9 | r9 - 02 Jan 2010 - 16:44:35 - KeeryongSong |
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