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< < | FINAL VERSION OF FIRST ESSAY DRAFT POSTED IN "AUSTINKLARFIRSTPAPER" | > > | READY FOR REVIEW | | | |
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PRISON REFORM FOR iOS
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> > | *Introduction* | | | |
> > | Apple's handheld software is largely proprietary rather than “open” and Apple actively blocks third-party efforts to implement innovative software on iOS devices. From the moment Apple released its handheld devices users were imprisoned. Apple restricted the devices such that any new software would come from or with the approval of Apple, and Apple alone. Not only were users unable to install third-party software, but also they were prohibited from using their devices on “unauthorized” networks, and performing certain functions or tasks. To free users, an underground community of software developers, “jailbreakers,” began investigating ways to “open” Apple's handheld devices. These jailbreakers sought to enable third-party’s to develop innovative programs and functions, make them available for installation by the average user, without Apple’s approval, and allow users to operate their phones on a carrier of their choosing. | | | |
< < | With the introduction of the iPod, MacBook, iPad, and iPhone, Apple nestled its way into the lives and homes of millions around the world, consistently increasingly its market share of the portable consumer electronics industry. | > > | Natalie Harrison, an Apple spokeswoman, stated, “Apple’s goal has always been to ensure that our customers have a great experience with their iPhone and we know that jailbreaking can severely degrade the experience.” This statement is unfounded. The jailbreak community, like Apple, has it in its best interest to insure reliability; people won’t jailbreak if doing so will crash their device, just as users won’t buy apps from the App Store if those apps will crash their device. Thus, it is unclear how jailbreaking, which could bring a plethora of valuable and innovative functions to iOS, will degrade the user experience. In waging war against jailbreakers, Apple subordinates its goal of offering truly innovative and efficient products to the goal of profit maximization, often to appease the major telecom companies. If Apple embraced the jailbreak community by removing the arbitrary restrictions it places at the behest of telecom companies, Apple would maximize innovation and efficiency, while still profiting substantially, likely without severe backlash from the telecom companies. | | | |
< < | Not really. The
importance of any analysis of Apple begins from the tiny share of
everything that it actually commands. The corpse of Mr Jobs makes
5.6% of the world's mobile phones, for example. Another way to think
of that is that more than 94% of the people who use some such product
in the world don't use his. The corpse of Mr Jobs makes more than
50% of the world's profit on handset manufacture, however. In other
words, Apple is a manufacturer of luxury products, sold in small
quantities at insanely inflated prices. Millions of units in a
market of billions, sold to people who do not bring to the purchase
any sense of the relevance of value to price, because the handbag or
shoe or handset is being sold on a "personal identity facilitation"
basis: you're becoming the sort of person who wears Louboutin,
carries Kate Spade, or submits to Jobs. Most of the rest of us
(could you say of us, given the inevitable forecast now that the
wizard is dead, that we are at very least the 95%?) tend to regard
the result with something like shock and disgust and something like
outraged helpless boredom, as we do with all the other "let them eat
cake like mine" behavior displayed all the time by the world's
privileged, educated, complacent, self-absorbed, narcissistic stupid
people, whose insecurities about technology and about themselves make
them Apple's ideal customer.
The software on Apple’s handheld devices, now called iOS, is a critical factor that has enabled Apple to gain its stranglehold control over the market,
What stranglehold?
Expensive smartphones are a tiny fraction of the world's handsets,
and Android is enabling manufacturers all over the world to turn out
es equivalent product at immense cost advantage. Even in its own tiny
segment the iPhone is not capable of strangling a kitten, which is
why the real market is becoming not smartphones but patents you can
use to block your competitors smartphones, which Apple and Google are
buying from other people at immensely inflated valuations at
lightning speed.
propelling the company to becoming, literally, the most valuable company in the world.
No, not literally,
figuratively. No one actually thinks you could sell the assets of
Apple for more than the assets of IBM: we're not talking about book
value. We're talking about "market capitalization," which is the
number of shares outstanding multiplied by the price the last fool
paid for what he bought, based (unless as a fool he invests on the
greater fool theory) on his guesses about the future sales of the
various companies whose "market capitalization" we are comparing.
Apple's "literal" value is slight. As you may know, it doesn't make
anything. It sits atop the most complicated and far-flung supply
chain in the business, assembled by the current stand-in for the
Corpse Of The Greatest Businessman and Genius in the History of
Humanity, Tim Cook. Mr Cook is a man who really really really knows
how to buy plastic, which he used to do for Compaq before he went to
become the Corpse, Etc.'s COO. Mr Cook's effort in assembling and
managing this extraordinary supply chain is part of Apple's
"goodwill," from an accounting point of view, like the Corpse's
personal talent (which was undeniable, and is now undeniably dead)
for making things primates like to stroke. These intangible assets
of the business are supposed to be so much in excess of tangible book
value that they enable us to guess that Apple is worth 14.46 times
its annual earnings. Even though those earnings were earned before
the most important segment of Apple's goodwill died a more-or-less
natural death, and the business of designing the cult's artifacts has
descended on one of the world's most experienced plastic-buyers.
Apple has built itself up as a proprietary, rather than “open”, company, and has actively sought to quell efforts by third parties to promote free software for use on its handheld devices. This free software seeks to provide the everyday user with the ability to perform functions and run applications not authorized by Apple, on Apple devices.
No. Untrue. Apple has
never prevented free software from running on Macintosh computers.
The operating system OSX is made predominantly from free software
parts. Other free software runs on Macintosh computers of all types,
without restriction. All software running on iOS objects must be
signed by Apple, and in that sense must be permitted. Apple does not
prevent third-party free software from running under iOS; it prevents
software it and its telecomms partners do not want distributed for
business reasons from running on iOS devices, regardless of license
terms. There are other nuances, but the statement is wrong and
unfair to Apple.
The dynamic between Apple and these third parties is truly unique and ironic. One of Apple’s main strategies to squash the free software movement has been to take the software developed by third parties and actually incorporate it into iOS itself.
Not so far as I know.
What facts are you relying on?
After Apple includes these programs in iOS, thereby recognizing as valuable and innovative these third party programs, Apple bolsters its protections within the software code itself to prevent third parties from hacking the system and developing more useful programs.
Now we appear to be talking about jail-breaking. That raises different issues. Once again, modifying a handset so that it will run unsigned applications is orthogonal to the question of the licensing of the programs themselves. One could jail-break an iPhone and run only proprietary software there. Conversely, even on a jail-broken iPhone, any program that can run will need to use the iPhone SDK, and that SDK is not free software. Work on a free re-implementation of the iOS SDK for handset development may be proceeding, but that again would be orthogonal to the issue of jail-breaking.
Through these actions, Apple implicitly recognizes the true value third party developers bring to the iOS platform, and demonstrates that its proprietary model is not ideal for fostering true innovation.
Apple's "model" is not
very well-defined by talking about the licensing of software. Apple
makes luxury service platforms. Whether that model is "ideal for
fostering true innovation" is irrelevant to whether it makes real
money.
From the moment Apple released its handheld devices users were imprisoned. Apple restricted the devices such that any new software would come from Apple, and Apple alone.
Certainly not. The App Store was the most important step, the creation of an iTunes market for third-party software.
Not only were users unable to install third-party software, but also they were prohibited from using these phones on a network other than AT&T.
But tying handsets to networks is The American Way. That wasn't either an innovation by the Corpse or even the way it turned out at maturity. It was not part of his plan. His plan, which he couldn't execute for long, was to be unique in the mobile business by owning the customer.
To free users from this industry-created jail, an underground community of software developers, “jailbreakers,” began investigating ways to access the system disk on Apple devices and open it.
A poor way of describing
what jail-breaking does. Why don't you actually describe the
technology instead of giving a Windoze-lite metaphor?
These jailbreakers sought to enable third-party developers to create programs, to make them available for installation by the average user, and to allow users to operate their phones on a carrier of their choosing. The applications available for jailbroken phones were organized in a single application on the handheld device from which the users themselves could download any program from the catalog.
But that's irrelevant.
That's just to say that iPhone uzers don't understand how to get
software except from an App Store of some sort, so you have to make
one if they're going to be able to load the software at
all.
As the jailbreak process became as easy as typing in a website URL, more and more users began jailbreaking their phones. Apple viewed jailbreaking as a threat, as users began relying less on Apple to give them the programs they wanted. Apple swiftly responded with the App Store, an application distribution program managed by Apple itself, which allows users to download new applications directly onto their phone from a single online catalog.
Excuse me? You think
the Corpse didn't think up the App Store until we thought up
jail-breaking? You are giving him too little credit, and us too
much. Where'd this history come from?
Third party developers were now “allowed” to create programs for Apple devices, and, if Apple approved the application, to post it in the App Store. In return for the privilege of acceptance into the App Store, Apple received 30% of any revenue generated from these applications. To protect its investment in the App Store, to maintain control over third-party applications, and to foster good will among developers who posted programs on the App Store, Apple subsequently revamped and reinforced the built-in protections in its software, designed to prevent jailbreakers from hacking the system and giving users access to an alternate App Store, i.e., to non-approved applications for which Apple would receive zero remuneration, over which Apple had no control.
The App Store was certainly not the only instance in which Apple appropriated ideas developed by the much-hated and much-feared jailbreakers. Since the iPhone’s inception, users wished for copy/paste functionality. In 2009, after that function had been available on jailbroken phones for nearly 2 years, Apple finally developed its own copy/paste function, and implemented it in version 3.0 of its software. It took apple another year to come out with its own multitasking function and implement it in iOS4. Copy/paste and multi-tasking functionality had grown significantly important to users such that more consumers were jailbreaking their phones, jailbreakers made these functions widely available in innovative ways.
Apple implemented these features largely to “convince” users that there was no longer a need to jailbreak their devices, thereby providing App Store developers with a continuing customer base, reinforcing Apple’s stranglehold on the market.
Really? I think they
improved their products because they wanted to make better products.
You haven't explained the reason that what you call "cut and paste"
was hard in the first place, or why it would be easier to make in a
jail-broken phone, so the reader doesn't have enough information to
understand that the interpretation you're giving doesn't fit very
well with the data. You don't point out that multitasking requires
kernel modifications that are fundamental in the OS design, and that
Symbian and Linux kernels were designed for it but iOS wasn't. So
pressure from jail-breakers had nothing to do with the original
architectural decision or the OS development roadmap, because
multitasking is not a "feature" that could be implemented in userland
by a jail-broken application program.
Despite your entirely Kool-Aid-based view of Apple as a business,
you're altogether unreasonably hard on their technology design. They
weren't being pushed around by our Free World forces at all. They
were developing their products and unrolling their strategy with
complete mastery of the situation, paying—as they always tended
to do when the Corpse was at the controls—very little attention
to anything outside the paranoid field of the Corpse's Artistic
Vision.
Subsequent to implementing these innovative features developed by jailbreakers, Apple consistently reinforces its protections in its coding to prevent the jailbreakers from hacking newer versions of the device software. Further, after Apple releases software updates, those new versions must individually be jailbroken. In order for a user who has a jailbroken phone to upgrade to Apple’s newest software, the users must “restore” their device, which involves erasing all data on the device (songs, contacts, etc.), installing the new software, and re-jailbreaking the phone with an updated jailbreak program designed specifically for the new software version – an annoying, cumbersome process that often dissuades jailbroken users from even upgrading to Apple’s newest software. Again, Apple recognizes the innovation and value that developers of free software could bring to iOS when it implements innovative features developed by jailbreakers into iOS, but Apple is consistently unwilling to relinquish control over the technology and seeks to further exclude these developers from the development process and dissuade users from jailbreaking their devices.
There is hope for jailbreakers. Despite the incredible lobbying power of Apple and AT&T, congress recently amended 17 U.S.C. Section 1201, adding exemptions to the Digital Millennium Copyright Act regarding circumvention of technological measures. See 17. U.S.C. §§ 1201(f)(1)-(3) (1999). Recognizing that jailbreaking is fair use under the 1976 Copyright Act, the exemptions allow users to “jailbreak” their devices to use applications, even if Apple did not authorize those applications, and to enable “interoperability” between the third-party programs and the proprietary programs. See Id. While Apple can still try to block jailbreakers, it is not unlawful for individual users to hack their phones, and jailbreakers now have a legal mechanism standing behind them in their fight against Apple.
Jailbreaking is
circumvention technology that enables fair uses of copyrighted
material, to be precise. A more general exception from the DMCA's
anti-circumvention provisions to allow anyone to circumvent technical
measures preventing them from running any software they want on any
computing device they have purchased would be more in line with the
position you seem to be taking here. Such a request will be filed by
my organization, the Software Freedom Law Center, in the current
statutory DMCA-exception proceeding at the Library of
Congress. | > > | *Testing the Theory*
With the iPhone 4, Apple introduced FaceTime, a feature allowing users to video chat with other iPhone users. To this day, Apple restricts the great potential of FaceTime? , permitting its use only over Wi-Fi connections. Kim Streich, a third party programmer, quickly developed 3G Unrestrictor, an application enabling FaceTime? over 3G connections, allowing users to video chat on the go, instead of only in stationary, Wi-Fi-connected locations. This application is clearly useful and would greatly enhance the user experience, but Apple swiftly rejected 3G Unrestrictor from the App Store. The application quickly found its way into Cydia, an unauthorized app store, in the form of a paid app. Streich stated, “people are so annoyed by Apple and their shit, and if you give them the opportunity to go around it, then they’ll even pay for it.” Within just two weeks of its introduction into Cydia, the app garnered $19,000 in sales. This demonstrates that if Apple embraced the jailbreak community, thereby permitting apps like Unrestricted to be sold in the official App Store, Apple could profit. Creators are not deterred from using the App Store in favor of Cydia because of Apple’s fees. Cydia creator Jay Freeman, like Apple, charges 30% per app sale. Thus, creators are deterred simply because the App Store, as it currently operates, implements arbitrary restrictions which hinder achievement of optimal functionality. Without arbitrary restrictions on functionality, there would be no reason for unofficial app stores.
*Should Apple Care?*
Tim Cook, CEO of Apple, reported that over 250 Million iOS devices have been sold worldwide. In China, Apples second largest market (16% of sales), over 35% of iOS devices are jailbroken. If Apple removed arbitrary restrictions on functionality, formerly unauthorized applications could be available on the official App Store, for 100% of all iOS users to purchase. The 35% of Chinese users would convert to the official App Store for purchasing their applications, as there would be no need for any unofficial app stores. Further, many people purchase non-iOS devices specifically because Apple is a “closed system” with arbitrary restrictions. Removing arbitrary restrictions will induce people to convert to Apple and iOS, and as a result, Apple would sell more handheld devices and applications. Thus, Apple stands to profit substantially from embracing the jailbreak community. Moreover, the user experience will be greatly enhanced; innovation and efficiency will develop unfettered, thus achieving Apple’s stated goals.
*Possible Complications*
Some argue that removing restrictions that were implemented at the request of the major telecom companies could actually hinder Apple’s profit potential and could have an adverse affect on users; Telecom companies could simply charge more for mobile service. Given the current structure of the mobile device industry, however, this is an unlikely result. Sprint pledged $20 billion to Apple for the iPhone. As a result, AT&T and Verizon are now facing further potential competition; Sprint will do whatever it can to realize its investment in the iPhone. Given that Sprint subsidizes the cost of the devices, Sprint intends to make the most off of service charges. Thus, Sprint will do whatever it can to divert customers away from AT&T and Verizon to gain subscriptions to its service. Adding Sprint into the mix only decreases the likelihood that Apple and its users face backlash from the major telecoms.
Further, there is no reason to assume AT&T and Verizon will act collusively. For example, assume AT&T harms Apple users (i.e., increases service charges) as a result of Apple’s decision to “open” iOS. Verizon could then react positively to the change in an effort to gain disgruntled AT&T customers’ service subscriptions. Given the substantial market share iOS commands, the increase in customers to Verizon could offset any losses Verizon would incur as a result of an “open” iOS. Each telecom company stands to gain should one of the other telecom companies react unfavorably towards Apple and iOS users.
*Conclusion*
Thus, by removing arbitrary restrictions on functionality, and thereby obfuscating the need for an unauthorized app store, Apple stands to achieve its stated goal of improving the user experience, while substantially profiting, without severe backlash from the major telecom companies. | |
-- AustinKlar - 09 Oct 2011 |
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