I like your approach to getting people riled up through education. But how to get society agitated enough to make the educational changes in the first place? People just don't care right now, and without public pressure schools aren't going to change. Maybe some hysterical mommy-power campaign for protecting children against sex predators would help -- but that's addressing a distinctly different matter than consumer profiling.

As far as court action is concerned, the problem seems to me to be that consumers agree via terms of use to be data mined. If there were a privacy right covering data retention, it would surely be waivable...and therefore useless since everyone except the privacy hyper-aware would waive it.

-- GavinSnyder - 29 Nov 2009