Law in the Internet Society

View   r3  >  r2  ...
LindaShenSecondPaper 3 - 14 Apr 2013 - Main.LindaShen
Line: 1 to 1
 
META TOPICPARENT name="SecondPaper"

Biometric Data and the "Psychics" of the Future

Line: 21 to 21
 

2) Private organizations increasingly collect this data.

Changed:
<
<		Many are aware that casinos use facial recognition to screen for card counters, but the Venetian now employs facial recognition to collect demographic information for targeted advertising. Kraft and Adidas plan to implement similar technology, and a handful of retailers currently use seeing-eye mannequins to identify customers’ age, gender, and race. While facial scanners themselves may provide limited data, much greater potential exists if the data is then matched to information on people’s social media profiles. Additionally, because private companies sell data to each other as well as to the government, there will exist even greater uncertainty over how this data is eventually aggregated and used.
>
>		Many are aware that casinos use facial recognition to screen for card counters, but the Venetian now employs facial recognition in its digital displays to tailor advertising on the spot. Kraft and Adidas plan to implement similar technology, and a handful of retailers currently use seeing-eye mannequins to identify customers’ age, gender, and race. While facial scanners themselves may provide limited data, much greater potential exists if the data is then matched to information on people’s social media profiles. Additionally, because private companies sell data to each other as well as to the government, there will exist even greater uncertainty over how this data is eventually aggregated and used.
 

3) The technology is constantly improving.


Revision 3r3 - 14 Apr 2013 - 15:46:42 - LindaShen
Revision 2r2 - 14 Apr 2013 - 05:43:44 - LindaShen
This site is powered by the TWiki collaboration platform.
All material on this collaboration platform is the property of the contributing authors.
All material marked as authored by Eben Moglen is available under the license terms CC-BY-SA version 4.
Syndicate this site RSSATOM