How So-Called Multitasking Leads to Reductions in Human Freedom

-- By MichaelDignan - 01 Dec 2009

The Information Age has brought with it the Attention Economy

With the expansion of the internet and the ushering in of the Information Age, the industrial economy is transitioning to an attention economy. As the explosion of media far outpaced population growth, an inversion in the information occurred, with attention now finding itself scarcer and more valuable than the media that commands it. Attention is both intrinsically valuable and valuable as a proxy for other goods or services.

In an attention economy, a number of content providers compete for a limited number of eyeballs. One way of capturing those eyeballs is to provide constant novelty. The structure of the meta-medium known as the web, lends itself very well to this purpose; there is a surfeit of information available, linked together by an endless network of hyperlinks. The best way to capture more attention is to provide novel content. As Goldhaber says, "this new economy is based on endless originality." The ease with which all this information can be accessed feeds into human beings' natural proclivity for novelty seeking, and has led to a generation of people that use information technology to "multitask," that is, rapidly switch attention between a number of different media. The propensity for distraction that results from chronic multitasking ultimately leads to reductions in human freedom.

Chronic multitasking leads to chronic distraction

Distraction seems to be built into the very architecture of many web pages. Between pop-up advertisements, links that lead you through a string of additional pages and sites, and embedded audio and video media that entice you away from text, the web meta-medium is designed to facilitate the switching of attention. When mp3 players, videogames, instant messaging, and email programs are added, it becomes apparent that the media available on a single computer is practically infinite, supplanting other sources like tv or radio. There should be little surprise, then, that multitasking has become routine.

There is increasing evidence that multitasking amounts to chronic distraction, which comes with an attendant list of mental disadvantages. Some educators claim that heavy multitaskers won't do as well in school. While they say that the younger generation of multitaskers are much better at understanding and incorporating visual data, their writing skills have deteriorated. As people pack more and more hours of media content into the day, there is less time for reflection. As a recent writer in The Atlantic lamented, chronic multitasking has made less and less time available for deep thinking. There are plenty of anecdotes from people who claim that it is much harder to read a book now than it was before they became enmeshed in the internet, and a recently published study of online research habits shows that most people only skim online articles, frequently bounce around to new media, and rarely return to finish the original. Most of the distraction involved in multitasking comes from social networking, like email, instant messaging, and Facebook. The constant interruption, much of it stimulating the reward pathway in the brain, leads to a climate of chronic distraction. Reading is a learned skill. The kind of chronic multitasking that many users engage in may be reprogramming the brain to prefer the kind of surface skimming of many diverse media at the expense of deep reading, which may be roughly equivalent with deep thinking. There is even some evidence that people in chronically distracted jobs are, in early middle age, appearing with the same symptoms of burn-out as air traffic controllers.

Not all kinds of multitasking are the same. Highly practiced skills, like chopping an onion, can be performed while still having an engrossing conversation, but two complex activities are almost invariably performed sequentially rather than in parallel. While multitaskers often think they are far more efficient when multitasking, the opposite is true. Subjects end up losing time as they toggle between two or more tasks, and the time lost increases with the complexity of the tasks. There is also ample evidence that executive control, the resource or ability of the brain to assign priorities and allocate mental resources to tasks is limited. A recent study indicates that heavy media multitaskers actually performed worse than light multitaskers on a test of task-switching ability. The authors hypothesized that heavy users have a more difficult time filtering out irrelevant environmental stimuli when performing tasks. [Ophir] The climate of chronic distraction appears to make further distraction even harder to ignore.

Reduced executive control combined with reduced consumer privacy leads to reductions in human freedom

The phenomenon known as ego depletion suggests that the constant multitasking may actually deplete the limited resource known as "the active self." Work by Roy Baumeister indicates that those aspects of the self that involve volition, such as making choices, taking responsibility, initiating and inhibiting behavior, and making and carrying out plans of action utilize a limited mental resource he termed the active self. If that resource is depleted by an initial task requiring high self-regulation, it becomes more difficult to exert self-control on a later task. There seem to be obvious implications in a world where distractions and temptations to distraction are endless.

This climate of chronic distraction is easily exploited by commercial interests looking to find eyeballs. As heavy multitaskers continue to use the meta-medium of the web, it becomes increasingly difficult to tune out possible distractions. This works in the favor of those seeking to capture attention, however transient, from users. It becomes relatively easy to shuttle viewers, once captured, to new media in their endless search for novelty. Once novelty-seeking behavior becomes ingrained, targeted ads are almost assuredly brought into the mind's scatterbrained eye. Human freedom ends up curtailed as users are tempted into buying products they don't need, or are shunted down a path of media consumption unintended by the volitional mind.

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