This is merchandising tie-ins, like fast food restaurant toy premiums promoting stupid Hollywood mass-market children's movies in which princesses get married and boys blow things up. The danger of low-quality culture is not a risk to be managed, but a certainty dependent on the idea of "quality" culture, which requires a certain social standpoint to manage in the first place. In the meantime, we tend towards a free market point of view even when considerations about the freedom of speech don't add even more weight to the argument. So what justifies all the huffing and puffing? A reader who believes that capitalism is bad for popular culture will not be moved in a new way by this argument, and one who does not won't be moved at all. Who are you really addressing, and with what idea of your own?