-- LizzieOShea - 01 Oct 2015

The following is my response/rebuttal to Eben's LawNetSoc? lecture given on Wednesday, September 30, 2015

-- By ShayBanerjee - 01 Oct 2015

My Background: Not Total Ignorance

Milward Brown Digital, Inc. (“MBD”) is a market research firm claiming to be “the world’s leading digital expert in helping clients grow great brands.” MBD leverages proprietary software to track consumer behavior and then sells aggregations of that data to clients. More specifically, companies such as Google, Facebook, Bank of America, and Wal-Mart pay millions for data studies derived from MBD’s “Consumer Input Panel.”

I took a job as a data analyst at MBD in May 2013. A bright-eyed graduate of Boston University (“BU”), I was eager to earn money and develop cutting-edge work experience before law school. Over the next fourteen months, I worked about 65 hours/week preparing customized industry reports on online consumer behavior. What does that task entail? Stay with me.

Picture that every time you visited a url, a log file was printed containing a user id, a time stamp, the visited url, the referral source, the time spent on page, and demographic information about you. We called this “clickstream” data, and we had it for over 2 million users.

Now imagine that every time you conducted a search on Google, Bing, Yahoo, etc. a log file was printed containing a user id; a time stamp; the search engine name; the search query; the title, ranking and url of every search result that appeared (the “impressions”); and the listing that you clicked. We called this “SERP” (search engine result page) data, and we had it for over 80,000 users.

Finally, imagine that the same company that had the above data also sent you periodic emails surveying you about your shopping behavior. This was called “attitudinal data,” and we had it for about 1 million users. Once we got their answers, we could match the user id against clickstream and SERP. So if we asked someone “have you purchased X product from Y site in the last 30 days” and she said “No,” we could tell if she was lying.

I worked with all of the above data, containing what likely amounted to trillions of log files going back over a decade. Using that data, I could tell clients that X percent of men under 25 bought a box of Trojan condoms from Amazon on March 25, 2011 or that Hispanic women on the West Coast spent on average Y seconds staring at that adorable cat video on Youtube.

That’s just client work. I also had full, 24-hour access to this data. What if I was less of an upstanding guy? Sure, the user ids were “anonymous,” but if I was dedicated I could have gotten around it. I could have gotten someone’s credit card number from that Amazon purchase form. I could have figured out who did that sketchy pornography search on February 8, 2007. I could have done a lot of things.

Oh, and what software was I using that entire time, to complete all these evil data mining tasks that would have made Eben jump out of his socks? Yup, that's right: GNU/Linux.

My Perspective: The Relevance of Labor Time

I am still a skeptical about the ability for the free software movement to solve the problem of subsistence. In my experience, most people do not use learning, education, and technology to solve the pressing problems that plague humanity. Instead they leverage education to pursue their own individualized economic goals. People who know the intricacies of CDOs, leveraged buyouts, climate denial, and how to tap phone lines tend to be highly educated. That does not make their knowledge socially productive.

The fact is that providing the children of India and China with free software will accomplish little by itself. As long as they are anxious and hungry, like most Americans they will simply acquire the knowledge that is valued in the labor market. Since the factors of production condition human culture and knowledge acquisition by extension, it is most important to change the economic base and the incentive structure to which it aligns. Absent systemic changes in the economy itself, knowledge resources merely reinforce existing systems of exploitation.

All of this goes back to what we learned about political economy during the 19th century.Eben claims that in the digital universe the marginal cost of knowledge production and distribution is zero. The marginal cost, of course, is not zero, any more than the marginal cost of my spending the next three weeks lying on Jones Beach is zero. The cost in both cases is my time. In human economies, labor is the fundamental basis of value, and that value is expressed in time. Any time we spend playing NetWorldGame? or analyzing Volkswagon software is time that we are not working to accumulate the resources necessary to subsist. That might not be a problem for the predominantly upper middle-class white male population of techies whose writings we have been reading for this class, but it is a problem for most of the human race.

To be blunt, the problem is production, not consumption. All across the world, people are selling their labor time to socially unproductive enterprise in order to survive. Giving them new software toys with which to play changes nothing.

Conclusion

When I graduated from BU, I felt the need to take a job at a company where the social impact of the work was questionable but the compensation was high. During the process, I acquired numerous technical skills, but did not use them on the sort of socially productive work Eben seems to believe flows organically from free software.

I am more class conscious than I was then, and at this stage I am lucky enough to not have to worry about going to bed hungry or homeless. To me, those two realities are the basis of my freedom and are what will help me drive social impact. The majority of the world does not have that. And I am not persuaded they will get it through the free software movement.

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