One privacy advocate (Cindy Cohn, Legal Director for the Electronic Frontier Foundation) is quoted as saying “There's a societal ideal that what you read is nobody else's business.” Perhaps this notion resonates with and is shared by a greater percentage of the public than are concerns about electronic privacy in other contexts. Perhaps the fact that everyone in this country has grown up with reading but a minority of it has grown up with Facebook is driving the heightened and enthusiastic resistance in this area. It may be that consumers have long viewed reading (and underlining, and rereading, and note-taking in margins) as a uniquely and intensely personal activity in which they could escape and reflect without fear of anyone else peering in. For one reason or another, the practice of passively collecting data about consumers’ digital reading behavior has produced a relatively swift (and somewhat successful) response from what the article refers to as the “privacy watchdog” community.