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WhereIsTheAdvertisingIOrdered 7 - 23 Oct 2009 - Main.AllanOng
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When advertising is done poorly, it can be grating. It is intrusive and annoying. When it is done slightly better, it can be even more annoying. People feel violated. When advertising is done well, it seems wonderful. Professor Moglen gave the example of someone offering us our favorite pizza slice at exactly the right time. Two hundred years ago, such good service could only be obtained through a very attentive butler. | | | b. wrt Allan's comment, I think I understand your argument, but still I feel more comfortable will pulling the information I need, instead of being served with the information I am supposed to like. If indeed direct marketing is going to help reduce the information noise that exists on the web today, I fear that this is too big a price, and that there should be other ways to spread information efficiently. In fact, I am sure that by considering infomation as a product in itself, then it should bear the same characteristics of other digital products, and thus benefit from both anarchic production and distribution models (services such as digg, reddit, stumbleupon etc. seem to aim at this direction). Giving up informational self-determination should not be perceived as a necessary sacrifice for more relevant information.
-- NikolaosVolanis - 23 Oct 2009 | |
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Thanks Nikolaos, yes, I may have been a bit too rash when I gave my response (in all caps, no less), since I was excited at how artists can profit from a copyright free world. And yes you make good points about "anarchy driven advertising" or "anarchy driven distribution". Google and Facebook distribution is not an anarchic distribution model anyway, which goes back to someone having control over the distribution scheme. I'm starting to see how Google and Facebook could be the SonyBMG? of the future, in that artists have to go through Sony in order for their songs to be released into the market. But then could one not create a million Digg accounts and Digg a song all the way to the top of the "must listens"? Like there are now companies who specialize in making a youtube clip go viral who create multiple Youtube accounts to start discussions on a video, having an appealing "screen shot" serve as the "cover photo" (they say faces work best).
-- AllanOng - 23 Oct 2009 | | |
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