|
META TOPICPARENT | name="FirstPaper" |
Ready for second review. | | Digital goods such as software, music, video and text have a Marginal Cost of zero. It costs nothing to duplicate and transfer an mp3 or ebook file. | |
< < | They are also called pubic goods and are nonrival, non-excludable, and subject to free ridership. While some may indeed be emergent (e.g., music, literature), many require significant capital investment. In other words, they have a non-zero Fixed Cost. Western economic theory suggests that because public goods are free to consume, they do not get produced at adequate quantity or quality without substantial subsidy. Free software may suggest otherwise. | > > | They are also called pubic goods and are nonrival, non-excludable, and subject to free ridership. While some may indeed be emergent (e.g., music, literature), many require significant capital investment. In other words, they have a non-zero Fixed Cost. Western economic theory suggests that because public goods are free to consume, they do not get produced at adequate quantity or quality without substantial subsidy. Free software may suggest otherwise. | | | |
< < | Examples of digital with high fixed costs goods are blockbuster movies (Harry Potter), high-end video games (Starcraft), and professional software (Adobe Photoshop). These goods cost nothing to share, but large sums of money to create, requiring employees, office buildings and financing. This also includes the cost of financing which is a function of the risk of the venture. Higher-risk ventures require a higher rate of return as part of the fixed cost—start-ups and movies are expensive to finance. | > > | Examples of digital with high fixed costs goods are blockbuster movies (Harry Potter), high-end video games (Starcraft), and professional software (Adobe Photoshop). These goods cost nothing to share, but large sums of money to create, requiring employees, office buildings and financing. | | | |
< < | A Survey of Business Models | > > | One of these is not like
the others. As you were just pointing out, we can make free software
without those inputs. Your category of "professional software"
includes an image processing program, but not operating systems,
databases, and office suites? Even about Photoshop you are talking
through your hat. Evidently you have never encountered the GIMP.
This also includes the cost of financing which is a function of the risk of the venture. Higher-risk ventures require a higher rate of return as part of the fixed cost—start-ups and movies are expensive to finance.
That depends. All this
really turns out to mean is that expensive things are expensive, and
that money is sometimes expensive too. But, for example,
extraordinary films are made all the time on budgets that are
infinitesimal by Hollywood (or even Bollywood) standards. Expensive
celebrity "actors," expensive promotion and expensive distribution
(financed of course by purchases of expensive money multiplied by
risk premium) are irrelevant to the production of compelling,
informative, elegant and intelligent culture. So all this supposed
economic sophistication is, to put it mildly, actually beside the
point, as it is when the pharmaceutical industry talks about the cost
of drugs. | | | |
< < | Pay for Product. In the most conventional business model, people pay directly for the product or service they consume. The product has value, and the buyer is willing to pay up to their personal assessment of that value. The parties split that value assessment such that the buyer is better off and the seller is better off, subject to bargaining power (e.g., monopoly). Ethical concerns arise when the seller uses coercive political force to appropriate most of the value to itself, as in the case of Telecoms overcharging consumers to use free-to-produce text messages. Prior to the digital economy, large firm organizational structures were needed to build distribution infrastructure and spread out costs through economies of scale. Pricing power followed. In the digital economy, goods are free to distribute and the asymmetric capture of rents by oligopolies becomes difficult to justify. Even more controversial is the distributive result: those unable to pay rents are deprived of access to public resources. | > > | A Survey of Business Models | | | |
< < | Sharing. The free economy shifts the balance of power to consumers, providing on demand access to any digital good. For some, however, sharing raises ethical questions about misappropriation from other consumers. A classic free riding problem can occur, such that one group of people benefit from the contribution of another group of people (producers, sellers, or the buyers which pay and subsidize fixed costs) without their consent. For institutions structured to produce costly digital goods, this interferes with generating market compensation and leads to antagonism with a powerful and otherwise beneficial distribution channel. More people see the content but less profit is made. | > > | Pay for Product. In the most conventional business model, people pay directly for the product or service they consume. The product has value, and the buyer
is willing to pay up to their
personal assessment of that value. The parties split that value assessment such that the buyer is better off and the seller is better off, subject to bargaining power (e.g., monopoly). Ethical concerns arise when the seller uses coercive political force to appropriate most of the value to itself, as in the case of Telecoms overcharging consumers to use free-to-produce text messages. Prior to the digital economy, large firm organizational structures were needed to build distribution infrastructure and spread out costs through economies of scale. Pricing power followed. In the digital economy, goods are free to distribute and the asymmetric capture of rents by oligopolies becomes difficult to justify. Even more controversial is the distributive result: those unable to pay rents are deprived of access to public resources.
Sharing. The free economy shifts the balance of power to consumers, providing on demand access to any digital good. For some, however, sharing raises ethical questions about misappropriation from other consumers. A classic free riding problem can occur, such that one group of people benefit from the contribution of another group of people (producers, sellers, or the buyers which pay and subsidize fixed costs) without their consent.
No. You're not
describing the sharing economy, you're repeating bilge washed into
your brain by the "content" oligopoly. In the sharing economy,
producers and distributors have consented to the terms of sharing.
They make production and distribution possible that otherwise would
not occur, they give everyone value, and everyone has agreed to
share. All the supposed problems, including the "ethical" problem
you arrogantly claim we have, are therefore non-existent. I
explained all this more than a decade ago in
Anarchism Triumphant.
Creative Commons, Free Software, the Wikipedia, and
many other pillars of the sharing economy have arisen since, as I
said they would. You're welcome to disagree about how all this plays out, but you're not welcome
to distort the argument by assuming falsehoods.
For institutions structured to produce costly digital goods, this interferes with generating market compensation and leads to antagonism with a powerful and otherwise beneficial distribution channel. More people see the content but less profit is made.
Not necessarily. And at
any rate that tradeoff is radically reductive. Is your view of the
overall significance of the total replacement of the world's
proprietary encyclopedias by Wikipedia, for example, captured in the
proposition that "more people see the content but less profit is
made"? Should we include in the cost-benefit analysis that we all
have instantaneous access everywhere to information in a fashion that
has changed everyone's life for the better? That we have
democratized the production of knowledge in ways that will continue
to transform the nature of human thought? That we have provided an
experience of intense beneficial collaboration to hundreds of
thousands of people around the world? Less profit? Even if that is
true, who gives a shit? Economic rent is tolerable because
necessary. Since when has it become an end in itself?
| | Freemium. Services can be tiered: one group of people uses a free product, while another pays for additional functionality. Examples include Flickr, and Dropbox. Usually the free product is targeted for personal use and the premium product is for professional use. This model is ethically attractive: all groups understand how revenue is being generated and opt-in to the system. The difficulty is reaching appropriate scale and getting enough free users to convert to premium such that the entire venture is funded. | |
> > | No, the difficulty is
that the need to cripple the technology in order to support the
service-restriction model distorts the technology. Flickr is not
better than federated photo sharing through this thing we invented
about 7,000 days ago called the World Wide Web. Dropbox is a
ridiculous form of stupidity-reinforced privacy-destroying cloud
storage than which all Columbia students already have better
alternatives available for free that no one tells them about.
There's no ethical attraction in making technology deliberately worse
so that you can also sell people something they don't need at prices
they shouldn't have to pay. Your analysis is only attractive if
you're prepared to ignore everything that someone who disagrees with
you might say about it. | | Advertising and Data. Instead of making money from a product directly, businesses can generate large user-bases and sell their audience. For example, 96% of Google’s revenues are from advertising. Attention is scarce and valuable to companies that sell products for which people pay directly. An alternate spin on this is to sell the underlying behavioral data of the user-base. The data provides insight on what happens next and how to best market to this population. While ingenious, these two approaches can erode the user experience, as well as their secrecy, anonymity and autonomy.
Differentiated Marketing. Another way to escape zero pricing is to market a product so that it is not a commodity, and commands a premium. Technology commentators advocate connecting with fans and generating a reason to buy with value separate from that of the free product, such as a superior experience or emotional connection. While functionalists tend to dismiss branding as brainwashing, some believe that well-marketed products create legitimate emotional benefits. The pricing can be done either by tiering, or using auctions. In the auction set-up, people self-discriminate and bid up to their willingness to pay. For some this is zero, for others it is a positive value. Successful examples are Radiohead’s “In Rainbows” (1.2 million downloads), Nine Inch Nails ($1.6 million in one week), and Kickstarter ($75 million raised). Inherent in the auction model is a utility so positive that people pay as expression of gratitude. The creator must be particularly good at signaling the differentiation of the good from a commodity such that price does not equal marginal cost. | | Structuring the digital economy raises a host of ethical considerations. Are we achieving the right distributive result? Are we coercing one set of people to benefit another without consent? Are our core privacy principles being undermined? Business models adapt to the philosophies we choose. We must do so carefully in this transition. | |
> > | This conclusion doesn't
mean anything.
We're a little better off than we were in the last draft, but some
significant problems remain. Your supposed ethical objections to
sharing depend on outrageous factual falsehoods uncritically
repeated. Your analysis of the "profit economics" of culture contains
both some factual inaccuracies and some serious theoretical blind
spots. The theme of the essay now sometimes seems to be that the
future should be postponed if possible, for reasons that aren't very
clear except that profit in the hands of a few is inherently good and
the betterment of humanity is not enough of a reason to reduce it.
The primary argument on the other side—that knowledge has
always been strictly rationed in human society, unjustly, but
necessarily, for reasons we can now avoid, thus allowing billions of
existing human beings to escape ignorance—is not even
acknowledged, let alone answered. | |
# * Set ALLOWTOPICVIEW = TWikiAdminGroup, AlexeySokolin |
|