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The Faustian Bargain

-- By AlexeySokolin - 12 Mar 2013

Data Companies

Attempt at exchanges http://enliken.com/faq.html http://datacoup.com/

Data Lockers https://www.personal.com/

Scraper / API for apps https://singly.com/

Established marketing exchanges (scrapers) http://exelate.com/consumer-opt-out/data-101-faqs/ http://www.bluekai.com/bluekai-exchange.php

data as a currency in exchange for merchant offers, access, discounts and upgrades.

Many of the new ideas center on a concept known as the personal data locker. People keep a single account with information about themselves. Businesses would pay for this data because it allows them to offer personalized products and advertising. And because people retain control over the data in their lockers, they can demand something of value in return. Maybe a discounted vacation, or a cash payment.

Proponents of personal data lockers do not see them simply as a solution to privacy concerns. Rather, they hope that people will share even more data if there is a market for them to benefit from it.

A Penny For Your Thoughts

$12 per year under Enliken, cant even cash it out [boss.blogs.nytimes.com/2012/10/02/what-if-web-users-could-sell-their-own-data/]

A study by JPMorgan Chase last year showed that a unique user was worth $4 to Facebook and $24 to Google. Others looked at Facebook’s recent filings with the Securities and Exchange Commission and placed the value of a user as high as $120. [http://www.nytimes.com/2012/02/13/technology/start-ups-aim-to-help-users-put-a-price-on-their-personal-data.html?_r=0]

https://singly.com/pricing/

If People Do This, How Do We Protect Them

Links

http://www.dailydot.com/news/enliken-sell-personal-information-data-advertisers http://boss.blogs.nytimes.com/2012/10/02/what-if-web-users-could-sell-their-own-data/ http://www.nytimes.com/2012/02/13/technology/start-ups-aim-to-help-users-put-a-price-on-their-personal-data.html?_r=0 http://www.geekwire.com/2013/enliken/

http://www.law.cuny.edu/academics/clinics/immigration/clear/Mapping-Muslims.pdf http://www.slate.com/articles/news_and_politics/explainer/2013/03/harvard_email_search_scandal_can_your_employer_read_your_private_messages.html

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