PLEASE COMMENT
Rough outline:
I will use Arnold's framework (still a bare skeleton in my mind) to analyze today's changing "social order", in which globalization is challenging "national identities" and national values. Viewing business as that government which markets (legitimizes) its brand through sales, my question is whether corporations or governments are better at marketing themselves, and in which arenas -- grassroots organization, advertising, improving the quality of life, etc -- using nationalism and consumerism, tools available to both. (Nationalist attitudes include pre-existing (historic) attitudes towards work, leisure, God, poverty, economic and social class, nationalism and consumerism themselves, etc.)

The question is relevant because I personally think we're drifting into a libertarian world governed by corporate contracts instead of democratic legislation, as corporations use their marketing (brainwashing) machines to entrench the legitimacy of their property rights. (Inspired by the fatalism of Eduard Bernstein and Ernst Bloch [whose actual arguments I barely remember]). However, I think a world governed by contracts will do rather nicely, as long as the public sphere ("We the People") remains somehow empowered to change the rules of the game (inspired by Peter Drucker). (But how do you organize a planet of billions of people?)

-- AndrewGradman - 09 Feb 2008

Paper Title

-- By AndrewGradman - 09 Feb 2008

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