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Engagement Farming & Lawyers

-- By RafaelMiranda - 17 Apr 2024

What is Engagement Farming?

A LinkedIn? "influencer" published a short story on his page:

There was a story about an associate and a partner at a large law firm in Manhattan—the associate constantly used the delayed delivery feature on Microsoft Outlook, setting it so certain emails would send off at 10pm or later. The effect was intended to make him appear to be working harder than other people around him. In reality he wasn't always awake at 1am sending emails as much as it looked like. The effect went unnoticed until he sent an email to a newly elected partner. Interestingly, the partner set up his Microsoft Outlook to auto-reply any emails from associates sent after 10pm with the sentence "Please see me in the morning thx.". The associate woke up to the email and endured one of the most stressful mornings of his year. To the associate's unfortunate surprise, the partner had no idea why this associate was outside his door.

The influencer received a few thousand likes, and by some analyses they were successful simply because the story gained attention. In modern terms, this type of action is called "engagement farming". Put succinctly, engagement farming is a blanket term for the techniques entities use to steal your attention.

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